The basic concept on keyword research is evaluating your website to establish which terms are bringing or could bring in the most traffic and, in due course, set up the most conversions. With this, you can develop your web pages better for search engine optimization. However, there is a missing piece in this puzzle that forms the bigger picture. This is what separates small scale, if not, little success and actually generating a difference that produces greater results.
The bigger question is: What are those terms and phrases that are not bringing traffic to your website? These are keywords that are not creating an impact in your campaign simply because they are not there. You might be surprised at the amount of opportunities you are not taking advantage of.
Competition: you can never wrong with examining the competitive playing field. At this day and age competitive intelligence is easier to grasp with keyword research tools such as KeywordSpy. With this, you can now look through nearly limitless resources of keyword data in order to improve your on-page and even off page optimization.
If you are not familiar with the rankings yet or the leaders in your industry, search through your own keywords to find out who else is ranking for them. Find out the leaders in the industry of your niche and get to know what makes them stand in the lead.
(KeywordSpy Organic Competitors Keyword Results for the keyword: “buy wine”)
There are keywords in their list that make them rank highly on the search engines. Are these the keywords you already have in your campaign or are these part of the ones that are not bringing you traffic because you still do not have them.
(KeywordSpy Organic Keyword Results for Domain: winezap.com)
Analyze which keywords could bring your website the advantage. There are keywords with high volume of searches and a minimum amount of competition. Set your competition field and filter out competitive keywords to analyze a clearer list.
Second, think outside of the box. Or in terms of keyword research, think outside of the company terminology. You could have your own way of describing your products, but what does the average consumer know about you. Sure you are looking for keywords that are aimed at selling point and are, therefore, specific. But do not miss out on online user you could attract as well. Look for terms and phrases that your market or niche is also or could also be using to describe your product.
You could go over related or even misspelled keyword terms to comprehend your market better and see how they could be finding products and services similar to yours. Lead them in the right direction.
These do not necessarily have to be generic terms but specific ideas to describe a relatively unknown product. Other users may be used to calling your products a different term, at which case; you should be armed with the same quality of keywords in case those terms are what you are being known for.
Lastly, do not just focus on selling point. You can attract users based on keywords that are geared towards the performance of a sale. But not all online users are looking to buy immediately. Others seek information also. So it is also advisable to have web pages devised for informative solutions with keywords that are aimed to not just sell but firstly educate. When the user is convinced that your product is reliable then you got yourself a conversion, and maybe a loyal customer.
Being centered on keywords you are only aware about or keyword that bring you the usual traffic may be setting yourself up for the typical success. Find out how far your reach can go and how much more can you bring to your optimization campaign by also expanding your own efforts.
Article Written by: Czarina Ochoa
